Start a Revolution: Stop Acting Like a Library

Start a Revolution: Stop Acting Like a Library

Ben Bizzle, Ben Bizzle Consulting, Jonesboro, AR

This session was a follow-up to the keynote speech given that morning on marketing your library. The amusing and amiable Ben Bizzle took questions from the large gathering of librarians. One librarian asked about public libraries strengthening relationships with local colleges to which Bizzle replied that using colleges as a resource for creative students doing internships and get some fresh ideas is a win-win scenario. Bizzle discussed Facebook ad parameters and defended having a consistent vision of aesthetics amongst one’s staff, especially in limiting the amount of text and info; he advocated creating a good web page as the info destination for posters, billboards and flyers. Bizzle often joked that his private company could assist folks, but recommended Drupal as a robust freeware. He even spoke to the advantage of taking down old posters as you bring new ones to minimize asking business for space over and over. All-in-all everyone enjoyed his folksy charm and inspiring marketing enthusiasm.

Reported by Stella Herzig 

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